Social Media Strategist & Consultant
Transforming brands through data-driven strategies, compelling storytelling, and measurable results across digital platforms
Comprehensive multi-platform strategies tailored to your brand goals. From content calendars to campaign planning, I create roadmaps that drive engagement and growth.
Compelling, on-brand content that resonates with your audience. Platform-specific posts, captions, and storytelling that converts followers into loyal customers.
Data-driven insights that inform strategy. Monthly performance reports, trend analysis, and continuous optimization to maximize your social media ROI.
End-to-end campaign execution from concept to measurement. Organic and paid campaigns, influencer collaborations, and digital engagement tactics.
Building distinctive brand voices and visual identities. Consistent messaging across all touchpoints that establishes market presence and recognition.
Interactive sessions on LinkedIn marketing, content strategy, and social media best practices. Empowering teams with actionable skills and knowledge.
Led comprehensive social media strategy for a Mumbai-based storytelling platform, managing Instagram, LinkedIn, and Facebook presence. Developed content calendars, crafted engaging narratives, and coordinated team efforts to deliver cohesive brand messaging.
Key Achievement: Conducted workshop on LinkedIn marketing for 40+ participants, covering B2B strategies, networking, ads, and content strategy. Received Certificate of Appreciation for outstanding contribution.
Built brand from ground up, developing comprehensive social media strategy including content calendars, platform management, and audience engagement tactics. Created distinctive brand voice through strategic storytelling and visual curation.
Strategic Impact: Integrated entrepreneurial thinking with brand development principles to establish distinctive market identity through authentic content curation and targeted messaging.
Managed social media presence for community education and livelihood projects, translating program impact into compelling narratives. Designed research briefs and strategic content that bridged data insights with public engagement.
Social Impact: Applied social impact communication principles to strengthen project visibility and improve stakeholder awareness through data-driven storytelling and strategic content management.
Provided strategic consultation for mobility sector brand, developing social media marketing approach, content pillars, and campaign concepts. Applied industry-specific insights to craft targeted digital strategies aligned with business objectives.
Consultancy Approach: Delivered comprehensive social media strategy framework tailored to mobility sector dynamics and target audience behavior patterns.
Understanding your brand, audience, competitors, and goals through comprehensive research and stakeholder interviews.
Creating customized social media strategies with clear objectives, content pillars, and measurable KPIs.
Developing engaging, platform-specific content that aligns with brand voice and resonates with target audiences.
Implementing campaigns, scheduling content, managing communities, and maintaining consistent brand presence.
Tracking performance metrics, generating insights, and continuously refining strategies for improved results.
Prerna is very dedicated and passionate in everything that she does. She makes sure to work to the best of her abilities with utmost perfection. As a social media manager at Storiyaan, she not only worked with efficiently but also maintained a cordial relationship with the clients she worked with. A pleasure to recommend Prerna!
[Founder, Storiyaan, Mumbai]
It has been a great experience working with Prerna. She understood my requirements and helped me to build appropriate content. She has a good understanding of Linkedin marketing and helped me to reach out to the relevant audience.She is very proactive in taking feedback on her work and extremely prompt in responding to the feedback points.
[Assurance leader at Bakertilly One| People Leader| Soft skills & Image consultant | CA | EY | PwC]
Working with Prerna is pure bliss. She is really professional but also knows how to get the client comfortable with the chirpy self that she is. Needless to say, she manages her work pretty well. I always tell her, I could have never achieved what she has in a short span for me. Thanks a ton!!
[Founder, Thrill My Travel]